How to get backlinks with 5 basic methods you need to know

Zpětný odkaz je hojně opakované téma v souvislosti s optimalizací pro vyhledávače. Vysvětlíme si co to zpětný odkaz je, jak má vypadat a jak jej získat.

What is a backlink?

A backlink is a link that points to your website. Full stop. It is that simple.

What should a backlink look like and where should it be?

So that explains the term. Now let us look at what such a link to your website should ideally look like and what matters most about it.

• Other websites should link to yours using the word you want to rank for in search engines. If you sell beds, other websites should use the word beds as the link to your website.
• Ideally, the linking word should be part of a sentence with other keywords. So, sticking with the bed example, a link to your website should look something like this: High-quality solid wood beds.
• The page where the link is placed matters a great deal. Of course, every link counts, and one poor link is better than no link at all. “Every link is a link, and its weight depends on the page it is placed on and how,” said a specialist from Google. Ideally, though, you want respected websites from the same industry to link to you.
• The link must not have the “nofollow” attribute. This is a technical detail, but an important one. Search engines ignore links with the nofollow attribute.
• Only one link to the same website counts from each web page. If you can place several links to your website on a single web page, each link must point to a different subpage. A search engine ignores multiple identical links on one website and counts only one.
• The higher the link is on the page, the better. Links in the footer have the lowest value, and links in the first paragraph of the text have the highest value.
• Search engines do not like duplicates. Duplication reduces the weight of a link. Each link should therefore look different. The sentence that links to you should be worded differently on every website.
• Search engines can now recognise some artificially acquired links. Not only will they ignore them, but you will actually harm yourself. So no bots and no amazing offers of “10,000 links for 5 dollars.”

5 basic methods for getting backlinks

1. Registering in directories The days when a bulk registration in directories was enough for a website to rank in search engines are long gone. Getting listed in every possible directory is completely pointless today, especially if a bot does it. A careful manual registration in 10 major directories has a far greater effect than a bot registering you in 1,000 directories. Find 10 major directories and register in them manually. Each directory must have a unique text. If you use the same text, it is as if you had registered with a bot. Ideally, these should be directories of websites in your industry.
2. Link exchange Find websites from the same industry and exchange links with them. They place a link to you on their page, and you place a link to them on yours.
3. Comments on forums and articles Comment on forums about your industry and add a link to your website in your comments. Likewise, comment under articles about your industry. Be careful with comments: write something meaningful and relevant, so you do not annoy your whole industry by spamming your colleagues.
4. Get listed on price comparison sites Do you have an online shop? Then be sure to create a data export for price comparison sites (zbozi.cz, heureka.cz, etc.) and register with them.
5. PR articles Write an article about what you do, include links to your website and send the article to websites where articles can be published free of charge. Once again, uniqueness is key. Do not try to outsmart search engines by posting the same article on 100 websites. Post each article on no more than 2 websites. You can create several versions of one article and then spread these versions across the internet.

How to get quality backlinks beyond the basic methods

The five methods above are a good starting point. If you want links from respected websites, you usually need to give their owners a reason to link to you. The following approaches tend to work well.

Create content others want to cite

Original guides, checklists, calculators, templates and clear explanations of difficult topics attract links on their own. Other authors link to them because the page helps their readers. A general article that repeats what everyone else says rarely earns a link.

Use relationships you already have

Suppliers, distributors, clients, partners and industry associations often have pages that list partners or references. Ask them for a link. These links are relevant because they come from real business ties.

Turn mentions into links

Websites sometimes mention your company or product name without linking to it. Find these mentions and politely ask the author to add a link. The author has already shown interest in you, so the request is easy to accept.

Offer a replacement for broken links

Pages in your industry often link to articles that no longer exist. If you have similar content, tell the website owner about the broken link and suggest your page as a replacement. You help them fix an error and gain a link in return.

How to get backlinks to your website step by step

• Choose your target pages. Decide which pages you want links to point to, such as a product category, a service page or a detailed guide.
• Make a list of relevant websites. Include industry media, blogs, associations, partners and local business portals.
• Check each website. Look for real readers, regularly published content and a topic close to yours.
• Prepare a reason to link. This can be a useful page, an expert comment or information you collected yourself.
• Write a short personal message. Name the specific page on their website and explain why your content fits it.
• Keep records. A simple spreadsheet of who you contacted, when and with what result stops you from repeating yourself.
• Repeat regularly. A few new links every month do more than a one-off campaign.

Common mistakes when trying to get more backlinks

• Sending the same template to everyone. Website owners recognise mass emails and usually ignore them.
• Chasing numbers instead of relevance. A link from an unrelated website brings you few visitors and little trust.
• Pointing every link to the homepage. Links to specific subpages look more natural and support the pages that sell.
• Neglecting the page that receives the link. If visitors land on a weak or outdated page, the link brings you little.
• Giving up too early. Links build up slowly, and results come from steady work over months.

Frequently asked questions about how to get backlinks

How to get free backlinks?

Most good links cost time rather than money. Create useful content, ask partners and suppliers for a link, add your company to relevant industry directories and offer expert comments to industry media. The main cost is the work of writing and contacting people.

How to get high quality backlinks?

Focus on websites that cover the same topic as you and have real readers. Offer them something useful, such as original content, expert insight or a fix for a broken link. One such link is often worth more than dozens from unrelated websites.

How to get more backlinks without spamming?

Make link building a regular task rather than a one-off project. Publish content worth citing, follow up on mentions of your brand and contact relevant websites with personal messages. Over time, well-known content also starts to attract links without any outreach.

How to get backlinks to a new website?

Start with the people who already know you, such as partners, suppliers, clients and industry associations. Add a few careful directory listings and publish at least one page that is genuinely useful to others in your field. These first links give you a base to build on.